Project Cycle

All Anchor Land projects pass through distinct stages, each of which determines the ultimate outcome that is not merely acceptable but should be a source of pride and delight to both buyer and seller.

Design Stage



Design Stage

The cycle begins with the project design that is tailored to suit the discriminating tastes of the target market.

Such design is premised on a careful analysis of the target market’s profile to enable the planners to come up with developments that enhance the value of the area, provide exclusive luxuries, and highlight the customer’s sense of achievement by being part of the project.





Development Stage



Development Stage

As early as the development stage, a detailed marketing plan of action is commenced to help give prospective buyers a clear idea and feel of the development, and by incorporating features that are guaranteed to appeal to the market.

During this stage, a meticulous selection of top industry contractors is initiated and harnessed for the project, further enhancing the potentials of the development from the contractors’ insights and years of experience, but without deviating from the company’s original concept of luxury, comfort, and prestige for the buyers.





Construction Stage



Construction Stage

Anchor Land’s engineers and designers are constantly in touch with the business development and marketing people throughout the project construction stage, always on the lookout for opportunities for improvement and to accommodate minor revisions according to the needs of individual customers that do not impact the delivery schedule.

Safety and hygiene in the worksite are also hallmarks of Anchor Land’s developments, a reflection of management’s credo that an efficient and inspired workforce translates to harmonious and invigorating dwelling units once the project is completed.





Sales & Turn-over



Sales & Turn-over

Customer satisfaction has always been a hallmark of all Anchor Land undertakings. The commitment to turn over fully furnished units ahead of time, while addressing the individual concerns of clients, has resulted in near-flawless transactions that guarantee repeat customers in future projects

And, in recognition of the importance and value of its sales people, Anchor Land takes utmost care in selecting not only the best salesmen but, more importantly, people who truly connect and empathize with our customers, and who constantly strive for service excellence even after a sale has been booked.

Innovative approaches to maintaining customers’ trust and confidence on Anchor Land have likewise been implemented, resulting in more satisfied clients that, in turn, translate to more earnings and commissions for our sales people and further goodwill for Anchor Land Holdings, Inc.





Retentive Stage



Retentive Stage

Utmost convenience, first class facilities and amenities and supreme comfort provide our clients the luxurious living they’ve always wanted. Our projects are for keeps. We make it a point to give our clients the best possible home living conditions long after the deal has been sealed.
 

Press Room

HOME BY THE BAY

Experience luxurious living within a busy metropolis as Anchor Land offers a sophisticated space right along Roxas Boulevard. The Admiral Hotel is being revamped into a stunning 53-storey European-style boutique hotel with stylish accommodations, upscale dining spots and inspiring views of Manila. Professionals who need a more permanent private area can st... Read More

A NEW HOME FOR MANILA’S ELITE

What most people of a certain age fondly remember about Roxas Boulevard is its being a landmark of Philippine tourism – fames for its yacht club, the CCP complex, government buildings, fine dining restaurants, museums and five-star hotels. Of the latter, many are curious as to what has become of ... Read More

MANILA TRANSFORMED – The country’s newest boom town is getting a facelift – finally.

Manila’s skyline is slowly but surely transforming as the property boom envelops the country’s capital. Mayor Alfredo Lim said 2011 saw the city host several big-ticket property projects, including what will become the city’s tallest building, the 57-storey Anchor Skysuites on Ongpin Street Binondo, Manila, a project of Anchor Land Holdings. The ... Read More

More in: Press Room